With Ice-Watch, numbers are always astronomical. A creative bulimia which has no less than 1770 references created and more than 500 active ones, and which offers an identifiable design in numerous models and colours to attract a wide range of customers. Arriving on the market in 2007, Ice-Watch has established itself in the closed world of watchmaking thanks to its fashionable and accessible vision. Today, more dynamic than ever, the small Belgian brand of international renown displays its communicative good humor through its multiple colourful collections. Transgenerational and intercultural, Ice-Watch, now essential, confirms its strong position and its role in the watchmaking landscape.