1 - 6 April 2025
Villa Sarasin, 1 min. walk from Palexpo

Pragma

Time Redefined, Perspective Reshaped.

Presentation

At Pragma, we redefine luxury by embedding transparency, Swiss excellence, and responsible innovation into every timepiece. Crafted entirely in Switzerland with full traceability, our watches offer clarity in sourcing and precision in execution. More than a timepiece, Pragma is a statement of integrity—setting new standards for modern luxury watchmaking.

Contacts

Headquarter

Pragma Geneva Sàrl
Rue de Lausanne 89
1202 Geneva
Switzerland

+41 79 247 41 00

pragma-watches.ch

Media Contact

Christopher Wegener
info@pragma-watches.ch

Press kit

Book an appointment

Appointments are reserved for the media.

Sales Contact

Christopher Wegener
christopher.wegener@pragma-watches.ch

Book an appointment

Appointments are reserved for distributors, retailers and resellers.

Pragma | P1 - Perseverance Collection

Discover the P1 – Perseverance Collection, Pragma’s debut line that blends Swiss craftsmanship with sustainability. Embracing tradition and innovation, we meticulously select materials with minimal environmental impact. Our first chronometer timepiece 100% Swiss-made is powered by the Caliber Pragma 1031-1 COSC movement with an automatic winding mechanism, housed in a 39mm Solar Stainless Steel Panatere® case. We chose titanium for most parts of our movement due to its extraordinary longevity and minimal need for additional finishing treatments. Developed with Chronode, our calibre features 100% recycled grade 5 titanium for our bridges and plates, reflecting our dedication to craftsmanship and environmental stewardship.

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